Concept art is a form of illustration where the main goal is to convey a visual representation of a design, idea, and/or mood for use in films, video games, animation, or comic books before it is put into the final product. Concept art is also referred to as visual development and/or concept design.
Previsualization is a function to visualize complex scenes in a production before filming. It is also used to assist in designing "working" concepts, and identify functionality issues, a limitations due to space constraints.
Design visualization helps you make more informed decisions visually throughout the Design process. Whether exploring complex organic forms, studying how light interacts with a design, or evaluating designs for planning, visualization plays a role at nearly every stage of development, from schematics to final presentation.
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